What started as an interest in smart watches grew into a specialism in smartwatch straps and accessories. Working with new models, materials and user feedback every day, I know which details make the difference.

Jeffrey is our expert on smartwatch straps. Alongside his role as co-founder and CEO, he has spent more than 6 years following the different types of straps on the market. For many smartwatch owners the choice is overwhelming, to the point where they barely know which strap to pick. As a product expert he can advise every customer so they always make the right choice.

Each year he visits major trade fairs in China to find new partners who can offer us the newest strap types and the highest quality.